Recently, the iconic American brand, Gillette took a bit of heat for altering its longstanding tag line, “The best a man can get” to “The best a man can be”. Seems benign enough, that is to say, as a couple of middle-aged men here at LVME with wives and daughters, we don’t find this offensive or insulting to men. After all, what’s really wrong with challenging ideals and past practices? If in the very least, it incites conversation and fruitful dialogue, then shoot away we say!
Ok, what’s your point? Well, recent events have made us hyper-focussed on how we interact, and got us thinking about how much we really know about our clients. As event producers we generally take meetings to discuss strategies, needs, event plans/calendars, site visits, sponsorship coordination, flow, security and the nauseating list of minutia, but how often do we ask our clients about their social mission statements? Perhaps we are tepid in our approach as to avoid being presumptuous? Are they even thinking about it? Last we checked, Gillette was doing pretty well.
As we continue to move away from traditional and often stereotypical social ideals over the next decade, how will this affect your strategy as event planners? Will it affect your strategy at all? Share your thoughts with us.
